Starka.ai combines guided on-screen workout technology with studio business intelligence — lowering barriers to entry for reformer studios, gyms, and hotel wellness facilities globally.
The reformer Pilates market is growing at 8–11% per year — yet most boutique studios struggle to reach profitability because their revenue model is built entirely around instructor availability.
Every reformer session traditionally requires a certified instructor present — capping revenue and blocking off-peak utilisation entirely.
Studio owners run on gut feeling. Without session data, equipment utilisation rates, or user retention metrics, optimising revenue is guesswork.
Reformer studios are hyper-local. Loyal users who travel have no way to continue their practice — and hotels have no way to offer it profitably.
A sleek, wall-mounted or free-standing interactive screen installs beside any reformer. Users follow personalised, on-screen guided sessions without requiring a studio instructor in the room.
The Starka web-app delivers personalised reformer programmes — from beginner intro sessions to advanced rehabilitation flows — adapting to each user's goals, history, and fitness level.
Studio owners get real-time visibility into reformer utilisation, revenue per machine, peak booking windows, user retention, and content performance — turning every session into a data point.
Starka doesn't replace your instructors — it makes them optional for foundational sessions, unlocking off-peak revenue and making your studio viable from day one.
Run guided open sessions with zero instructor in the room. Starka handles cueing, safety prompts, and progression.
New users no longer need an expensive 1-on-1 intro session. The kiosk onboards them with a guided beginner programme.
Track utilisation rates, session revenue, and booking patterns per machine — and act on the data to maximise yield.
Turn your reformers into a 24/7 revenue asset. Starka lets you run open sessions, beginner programmes, and rehabilitation tracks without a full class schedule.
Make your reformer amenity guest-ready without a resident Pilates instructor. Starka turns your wellness facility into a global fitness network — rewarding guests who choose to stay with you.
Train with personalised guidance wherever you are. Your Starka profile follows you — from your home studio to a hotel in Bangkok or New York.
The global wellness tourism market exceeds $1.4 trillion. Fitness-centred travellers actively choose hotels based on workout amenity quality — and they return to the ones that enable their routine.
Guest profiles, workout history, and personalised programmes travel with the user to any Starka-enabled property worldwide.
No need for a resident Pilates instructor. The kiosk handles all guided content, safety protocols, and user onboarding.
Wellness-focused travellers prioritise hotels where they can maintain their practice. Starka makes your property their preferred global destination.
Track equipment utilisation, session volume, and guest engagement in your wellness facility — and prove ROI to management.
Every session generates revenue insight. Starka's studio dashboard gives operators a real-time view of what's working, what's underperforming, and where to invest next.
Starka's platform architecture is built to scale across any equipment-based workout category. Where machines meet guided technology and studio data — Starka will be there.
If a machine-based workout can benefit from guided technology and data intelligence, Starka will power it.
The traditional model is crushing studio margins. Here's what the actual numbers look like side by side.
*Traditional: $5,500 reformer + $3,200/mo instructor + $200/mo software. Starka Partner year 1: $997 setup + ($249 × 12) = $3,985.
Every plan includes the hardware. No hidden costs, no separate equipment lease, no extra software bills.
per unit · $0 upfront · 6-month minimum
Get Startedper unit · after one-time setup
$997 one-time setup fee
Book a Demo →per unit · 3+ units · 24-month term
$749 setup per unit
Talk to SalesRun 30 guided Starka sessions in your first 60 days. If the revenue from those sessions doesn't exceed your monthly fee, we'll extend your plan at zero cost until it does. If it still hasn't worked after 90 days, we collect the unit at our expense and refund every payment. No questions asked.
The maths: 30 sessions × avg. 1.5 users × $28/user = $1,260 session revenue. The Launch plan costs $449/mo. The guarantee almost never triggers — because it works.
No. The guided kiosk handles all cueing, programming, safety prompts, and progressions. Certified instructors remain optional for private or custom sessions — open Starka sessions require no specialist present.
The setup fee covers delivery of the Starka reformer and kiosk hardware, professional on-site installation, network configuration, staff training (up to 2 hours), and a 30-day onboarding support period. It's designed to cover hardware costs while keeping your monthly fee low.
Yes. Each additional unit is billed at your current plan's per-unit rate. Founding partners have their per-unit rate locked for the lifetime of their account — regardless of future price increases.
Yes. Hotel and resort groups receive custom Fleet pricing based on property count and units per site. We also offer a revenue-share model for larger deployments — reduced setup costs in exchange for a percentage of Starka-generated session revenue.
Under the Launch plan (6-month minimum), the hardware remains Starka property and will be collected at our cost after your minimum period. Under the Partner plan (12-month), ownership of both the reformer and kiosk transfers to you at the end of your 12-month term. Fleet terms vary by agreement.
Starka.ai is onboarding its founding partner studios and hotel groups now. Join the waitlist for early access, priority pricing, and direct input into the product roadmap.
No spam. No commitment. Founding partner pricing guaranteed.